Trujillo, in northwestern Peru, is the capital of the La Libertad Region, and the third largest city in Peru. The urban area has 811,979 inhabitants and is an economic hub in northern Peru. The city is located at the banks of the Moche River, near its mouth on the Pacific Ocean, in a valley of great cultural hegemony. The Roman Catholic Archdiocese of Trujillo has its seat here.

Trujillo has a dry climate with an average temperature of 21°C. The summers can reach temperatures over 32°C and the winters are never colder than 14°C. Most of the year, the temperature stays in the low to mid twenties.

Trujillo is known as “La Ciudad de la Eterna Primavera", "The City of Eternal Spring", because of its very sunny and pleasant weather year-round. The International Spring Festival in early October attracts visitors from all over Peru and from all over the world.

Tourism is also a major industry in Trujillo due to the city's proximity to important sites where the Moche and Chimu civilizations evolved. These civilzations are well known artisans, many artifacts having been found during archaeological digs in the city. Nearby ruins include the Chimu mud city of Chan Chan,which is the world's largest city built out of adobe Chan-chan, also known as "Ciudad de la Luna" (City of the Moon) or "de las Largas Murallas" (of the Long Walls), has been compared with Teotihuacan in Mexico, and the ancient cities of Egypt. Other nearby ruins are the Moche ruins of Huaca del Sol, Huaca de la Luna, and El Brujo.

The city is connected to all the main coastal cities by the Pan-American Highway. Important to the city's transportation network is the Cap. FAP Carlos Martínez de Pinillos International Airport.

The portuary towns of Salaverry and Chicama (Puerto Malabrigo) are used for maritime connection with the world.